In today’s competitive world it is harder than ever to get the attention of prospective customers. Being smarter and more efficient with data which enables the ability to analyze who of your prospective clients are and for what opportunity. This is centered within your CRM. A key factor in an effective data collection is enabling not just your sales staff, but all employees, the ability to contribute data into your CRM.
There are many CRM’s out on the market which all have different approaches. Prophet CRM is unique in that it is embedded within Microsoft Outlook© which is the most popular email / contact management tool. By enabling all of your organization access to Prophet CRM you have the most effective data collection with an interface that is familiar and where they work already. This familiarity increases user adoption which in turn results in more current data.
The foundation of your business depends on data you collect on the relationships that you have fostered and are developing. Having a CRM enables your organization to have the most up to date information. Other benefits of CRM is that the transfer of information is more consistent and not at risk of being stored on an individual’s device. Individual islands of information are at risk of not being updated or critical data not having the visibility to the rest of the organization potentially causing loss of revenue.