How to Increase Sales
Secret #1: Share Sales Advice and Techniques
The first secret of how to increase sales involves telling one another what you
have learned from years of selling. It’s unfortunate, but many sales professionals
are completely horrified at the notion of “giving away” their sales
advice. This is a terrible mistake; after all, if everyone is on the same team,
it’s important that they all can perform at top-notch levels and give advice
on how to increase sales. If you’re a sales manager, start the ball rolling
by keeping no “sales secrets” to yourself. Instead, be an “open
book” and be willing to assist your staff. (Why not start by sharing this
“How to Increase Sales” primer?)
Secret #2: Keep Learning
The second trick of how to increase sales is to make sure that you keep up with
your sales education and you encourage (or expect) that everyone else on your sales
team do likewise. In fact, you’ll probably be able to find “how to increase
sales” seminars such as “How to Increase Sales: Tools of the Trade”
and “How to Increase Sales – What I Learned from My Years as a CEO.”
If you don’t have the time or budget for staff to attend “how to increase
sales” meetings, you can always find books or articles on how to increase
sales and have everyone on your sales team read them and then discuss what they’ve
learned about how to increase sales.
Secret #3: Never Remain Stagnant
The third method of how to increase sales at your corporation is really more of
a reminder – never allow yourself to become complacent. This means you always
should be seeking out new opportunities to find out more about your competition
and about your own selling practices. This will assist you as you uncover how to
increase sales. Will this take some investigating? You bet. But it’s how to
increase sales if you are determined to be the best professional sales man or woman
Secret #4: Reward Your Employees
The fourth technique regarding how to increase sales is to always make sure you
reward your top sales folks. They need to know that you understand how hard they’ve
worked. Why is this under the category of “How to Increase Sales”? Simple.
By offering rewards (such as vacation days or monetary awards), your staff will
have a greater incentive to perform their tasks at a higher level than ever. This
is definitely how to increase sales!
Secret #5: Invest in a Customer Management Software Program
The fifth “how to increase sales” secret involves investing in a customer
management software program like Prophet (available at Avidian.com). For example,
Prophet works with your MS Outlook program to help streamline all your selling processes.
Thus, it can help tighten your sales cycle and improve your bottom line. (The Avidian.com
website offers how to increase sales advice, too!)
Secret #6: Eliminate Wasted Time and Energy
The sixth method of how to increase sales is to eliminate all that “free”
time spent on the job. This means getting rid of almost all mindless web surfing
or water cooler chats. Though fun, those habits are generally not profitable nor
are they how to increase sales. In fact, wasting time is never how to increase sales;
instead, use that time wisely and you’ll begin to see the results in the form
of more prospects becoming customers and current clients purchasing more services
or products from your organization.
Secret #7: "Fire" Toxic Clients
The seventh trick of how to increase sales is a little controversial. This “How
to Increase Sales” technique involves getting rid of all those clients that
actually cost you! If you’re not sure which customers are draining money from
your bank account, you can use a customer management software program (such as Prophet,
as mentioned in “How to Increase Sales – Secret #5”). A good software
system will allow you to uncover exactly which of your buyers should be jettisoned
before they bring your company to its knees.
Secret #8: Recruit Top Sales Pros
The eight way of how to increase sales is to always make sure you hire the best
sellers you can afford. Although many businesses have a practice of hiring sales
staff who are “newbies”, this isn’t always the best decision,
nor is it how to increase sales. Persons who have never sold before may take a long
time to get “up and running”, and your business will suffer as a result.
(This, again, is not how to increase sales.) Instead, pay a little more and get
people on board who are familiar with the world of sales; this is a better method
of how to increase sales.
Secret #9: Listen to Your Clients, Listen to Your Colleagues
The ninth secret of how to increase sales is to keep your ears open. Listen to everyone,
including yourself, and you’ll start uncovering ways of how to increase sales.
Pay attention and be aware of what’s occurring around you. If you do this,
you’ll start hearing how to increase sales! Believe it or not, even the best
sales people on the globe sometimes “miss” the signs of how to increase
sales for themselves or how to increase sales for their businesses. Don’t
make the same mistake; if you’re talking more than you’re listening,
you’re bound to miss something. In fact, you just might miss the clues of
how to increase sales by 25% this quarter.
Secret #10: Stay on Top of Industry Trends
This final “how to increase sales” secret involves being aware of what’s
occurring in your industry. Sometimes, we’re so busy selling that we neglect
to check and see if we’re becoming obsolete! That’s just not how to
increase sales. Too many companies go “belly up” because they don’t
pay attention to the trends; thus, they suddenly find themselves behind the times.
Don’t allow this to happen to you and your team; instead, keeping your finger
on the pulse of your industry and reap the rewards of how to increase sales.