One of the most important functions of sales lead tracking is establishing a point of contact for the lead. In Avidian Prophet’s Contact Manager a new incoming lead can be given a contact, assigned to an account executive and an opportunity created. With just a few clicks of the mouse this first critical step can be the jumping off point for the sales pipeline. This will give the sales manager the ability to run reports based on the activity and movement of the contact through the sales process as it begins to result in revenue. A lead can be looked at with respect to the amount of revenue it is expected to generate and the speed and efficiency with which it moves through the sales funnel. This data can be invaluable to every level of the sales staff from the individual account executive, through the sales manager and up to the Chief Executive Officer.
It is also extremely valuable to know where the really worthwhile leads are being generated. Is the lead a result of your print marketing campaign? Track it. Did the lead come in as the result of cold calls? Track it. Was the lead a result of the money you’ve spent on internet ad placement or banners? This can all be tracked and reported on to provide your organization with valuable, powerful information that will arm you with the knowledge of how to best spend your marketing dollars. In even the best of circumstances, marketing can be a huge expenditure of your budget and sales lead tracking will allow you to be absolutely certain where you can spend that money and get the most relevant results out of your investment.