What is CRM
What exactly is CRM software?
Many people have heard the term CRM but some are not sure what it means.
CRM stands for Customer Relationship Management and while CRM does refer to a program
to manage customer information the better CRM software does much more than that.
CRM software not only allows the organizing of customer information, but CRM software
also provides the means to track sales leads from the time they are obtained until
the sales are closed.
The best CRM software provides instant reporting capabilities
Good CRM allows all of the information obtained to be shared among both
the sales force and the entire company. The right CRM software should combine all
the elements of Customer Relationship Management, Sales Force Automation (SFA),
and Contact Management. This CRM allows sales managers and company officers to maintain
complete control over sales operations and not miss any opportunities.
CRM systems used to be out of reach for any but the largest
Many business owners believe that while CRM would be good for their business
it is something that can only be afforded by large corporations with big sales forces
and massive budgets. In fact this used to be the case because a good CRM system
could cost millions of dollars. They were also difficult to set up and required
a lot of training in order for people to be able to effectively use them.
That is no longer the case.
There is inexpensive and effective CRM software on the
There are inexpensive CRM systems that can be tailored to the needs of
all businesses regardless of size. They have this capability because they designed
to fit right into Microsoft Outlook. This makes them very easy to set up and little
training needs to be done for members of the sales force and others to effectively
These good CRM systems contains everything busy sales
These systems combine the best features of CRM, SFA, and Contact Management
into one easily used system. Once a sales lead is found the CRM system will automatically
track what is going on with the lead and keep sales personnel informed of what needs
to be done to follow up with the sales lead. There are also numerous reports
built into the better CRM systems that are available instantly to sales managers
and reports can be easily customized.
Sales Trends can be easily determined with the better
With a good CRM the members of a sales force can do more than just access
the names, addresses, and other contact information about contacts. The CRM software
will provide data such as related contacts and correspondence. It is easy to see
sales trends with the information provided by the CRM system. This allows companies
to be more competitive and make sure they are reaching the right markets for their
goods or services.
Individual sales force members can benefit greatly from
a sophisticated CRM system
Every member of a sales force should be working a number of sales prospects
and this can make it difficult to keep up with everything. With the right CRM system
this becomes an easy task. For example, calendaring is automated so there are no
missed appointments or follow up contacts. Tasking is easier than ever before
because everything is kept up to date with the CRM system.
Avidian has developed award winning products
A company called Avidian is setting the standard in the industry with its
Prophet CMR software. Prophet has been named the Best Outlook-Based CRM solution.
The Prophet CRM software has received the prestigious Four Star Rating from PC World
magazine and business editorial writers are continuously heaping praise on Avidian
for the high quality of its Prophet CRM software.
Companies can get a step ahead of their competition with
the right CRM software
In today’s economy every business is looking for something to give
them a competitive edge and many are finding what they need with the better and
less expensive CRM systems. Sales forces can be brought to a higher level with the
right CRM and instead of missed opportunities CRM will quickly allow businesses
to dramatically increase their sales. There are now CRM systems that are affordable
and very easy to use available to businesses of all sizes and types.